Privacy Policy

Last Updated: February 11, 2026

At Roundhouse Aquarium, we are committed to protecting the privacy of our visitors, donors, and students. This policy explains how we collect, use, and safeguard your information when you visit our website, roundhouseaquarium.org, or interact with us in person.

1. Information We Collect
We collect information to provide you with better services and to support our mission of ocean education.

• Information You Provide:
  • Contact Details: Name, email address, and phone number when you sign up for our newsletter or register for programs.
  • Donations & Purchases: Billing address and payment information (processed securely through third-party partners; we do not store full credit card numbers).
  • Program Registration: Age or grade level for students enrolling in summer camps or classes.
• Information Collected Automatically:
  • Usage Data: IP addresses, browser type, and pages visited to help us improve website performance.
  • Cookies: We use cookies to remember your preferences and analyze site traffic. You can manage these via your browser settings.

2. How We Use Your Information
We use your data only for the following purposes:

• Fulfilling Requests: Processing donations, camp registrations, and shop orders.
• Communication: Sending updates about our exhibits, events, and conservation efforts (you may opt-out at any time).
• Safety & Compliance: Ensuring the security of our site and meeting legal tax requirements for non-profit donations.

3. Sharing Your Data
We do not sell or rent your personal information to third parties. We only share data with trusted partners to facilitate our services:

• Service Providers: Payment processors (e.g., for donations), email platforms (for newsletters), and shipping companies (for shop orders).
• Legal Requirements: If required by law or to protect the safety of our visitors and staff.

4. Your Rights & Choices
Under modern privacy laws (including California’s CCPA/CPRA), you have the following rights:

• Access & Portability: Request a copy of the personal data we hold about you.
• Correction: Ask us to update or fix inaccurate information.
• Deletion: Request that we delete your personal data, subject to certain legal exceptions (like tax records).
• Opt-Out: Stop receiving marketing emails by clicking “Unsubscribe” or contacting us directly.
• Do Not Track: Our website honors “Global Privacy Control” (GPC) signals from your browser.

5. Data Security & Retention
We use industry-standard encryption (SSL/HTTPS) to protect data transmitted online. We retain your information only as long as necessary to fulfill the purposes outlined above or to comply with legal obligations (e.g., keeping donation records for 7 years for tax purposes).

6. Children’s Privacy
As an educational center, we take children’s privacy seriously. We do not knowingly collect personal information from children under 13 without explicit parental consent. If you believe we have accidentally collected such data, please contact us immediately.

Contact Us
If you have questions about this policy or wish to exercise your data rights, please reach out:

Phone: 310-379-8117

Email: info@roundhouseaquarium.org

Mail: P.O. Box 1, Manhattan Beach, CA 90267